Vision, Mission & Values
Vision - To become a contemporary fashion house known for timeless, versatile pieces.
Mission - To create elevated garments that balance tailoring, comfort, and everyday sophistication.
Values - Restraint, Versatility, Quiet Confidence.
Concept 190 is a contemporary fashion brand built on relaxed tailoring and elevated everyday dressing.
Through fluid silhouettes and thoughtful construction, we create pieces designed to move with you, offering a wardrobe defined by quiet confidence rather than a desire for attention.
Brand Concept
Concept 190 explores the space where modern structure meets effortless wearability.
We design elevated essentials that prioritize how a garment feels and moves, reinterpreting luxury through a highly considered lens.
Influenced by classic proportions and enduring forms of artistry, our focus is on creating pieces that outlast seasonal trends. The result is a collection rooted in exceptional quality, intentional design, and lasting presence.
